Linen club started selling on marketplaces with Eshopbox but through one fulfilment centre — Eshopbox Mumbai FC. However, after achieving a certain level of scale they hit a saturation point. This prompted them to gather deep insights from different marketplaces which could help them accelerate their sales. Understanding how the marketplace algorithm works on product visibility is the key to achieving better sales. All the leading marketplaces promote product listings with faster delivery times.

Hence the team at Linen club established splitting their inventory optimally as their next goal, presenting the following challenges to Eshopbox:

• How will the inventory split across multiple locations work?
• How will the inventory from multiple locations for the same SKU be made available on marketplaces?
• How to reconcile distributed stock in hand easily?
• How will the order allocation work in a way that the optimum fulfilment center fulfils the order?

Linen Club opted to store inventory at all the Eshopbox fulfilment centres strategically located across India. Eshopbox technology platform is built to solve the complexity of operating a network of fulfilment centres and splitting the client's inventory for maximum business efficiency. The solution proposed by Eshopbox had the following features:

• Access to all Eshopbox FCs across India with complete visibility of inventory in the Eshopbox application.
• Historic sales reports with information on customer locations for planning optimum inventory allocation.
• Intelligent order routing to ensure the order is shipped from the optimal fulfilment centre based on the customer location.
• Offer next day delivery by enabling Amazon Prime and Flipkart Assured for 100% inventory.