In today's fast-paced ecommerce world, the packaging of products has become more than just a means to protect and transport online orders.

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Thus, packaging has become an essential aspect of the overall shopping experience, with ecommerce brands looking for new ways to differentiate their brand and create a lasting impression on customers.

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This is where custom packaging comes into play. By incorporating unique and personalised packaging solutions, brands can not only improve the unboxing experience but also boost their brand's image and customer loyalty.

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In this blog, we will explore how Eshopbox's custom packaging solutions can help ecommerce achieve these goals.

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What is custom packaging?

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Custom packaging is the packaging solution that is tailored to a particular brand's needs and objectives. It could involve the use of specific colours, branding elements, shapes, and sizes to create a unique and personalised packaging experience for customers.

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Custom packaging is becoming increasingly popular among ecommerce brands as it allows them to stand out in a crowded market, differentiate their brand, and create an emotional connection with customers.

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Benefits of custom packaging: the crucial branding opportunity

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Custom packaging plays a vital role in ecommerce fulfilment for several reasons:

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1. Creates an incredible first impression of an ecommerce brand

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Firstly, it serves as the first impression of an ecommerce brand. Since online businesses have limited touchpoints with customers, custom packaging can make the delivery experience more personal and exciting. Instead of plain, boring packaging, ecommerce brands can use elegant and refined packaging to make a lasting impression on their customers.

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2. Acts as an exceptional marketing tool to attract shoppers and lure customers

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Secondly, custom packaging is an excellent marketing tool. By using the right colors, materials, and custom messages, ecommerce brands can showcase their products as high-end, all-natural, or anything else they want. It also provides an opportunity to tell the brand's story by incorporating meaningful symbols and phrases.

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3. Creates an incredible unboxing experience and delight customers

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Thirdly, custom packaging creates an incredible unboxing experience for customers. The unboxing experience is an enthralling interaction that can increase the perceived value of a product through its aesthetic appeal. It helps maintain a superior brand image by creating memorable moments for customers, especially in ecommerce where a package is often the only physical item a customer touches and feels throughout the purchasing process.

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4. Acts as a great branding opportunity to create a desired image

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Fourthly, custom packaging is a great branding opportunity that differentiates a product from competitors in the crowded online space. Standard shipping boxes make different brands look too similar. Whereas, custom packaging can help ecommerce brands stand out, establish their brand, and delight customers throughout the fulfilment journey.

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5. Drives customer loyalty with repeated purchases

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Lastly, custom packaging drives customer loyalty by creating great customer experiences consistently. With custom ecommerce packaging, brands can create an emotional relationship with their customers and retain them. As customer loyalty hangs by a thread in modern times, custom packaging can be a significant factor in retaining customers.

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Eshopbox's custom packaging solutions: Key to boost your brand value

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Eshopbox is a leading 3PL provider of custom packaging solutions for ecommerce businesses. The solutions are designed to help brands create a memorable unboxing experience for their customers while also promoting their brand. Eshopbox's custom packaging solutions are tailored to each customer's unique requirements and objectives, ensuring that the final product is not only functional but also aesthetically pleasing and consistent with the brand's values and image.

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Here are some of the custom packaging solutions offered by Eshopbox:

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1. Custom boxes

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Eshopbox offers a wide range of custom boxes in various shapes, sizes, and materials. These boxes can be personalised with the brand's logo, colours, and messaging to create a unique and memorable unboxing experience for customers. Custom boxes not only protect the product during shipping but also serve as a branding opportunity that can leave a lasting impression on customers.

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2. Custom inserts

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Custom inserts are a great way to protect products during shipping and improve the unboxing experience. Eshopbox offers custom inserts include such as meassges, gift cards, coupons, pamphlets and more. These inserts can be tailored to fit the product's size and shape, ensuring that it is held securely in place during transit.

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3. Custom packaging for individual products and combos

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You can configure different packaging materials in two ways:

• If you have a small range of SKUs for which you can manually create virtual combos. You can create a virtual combo, combining your products with the desired packaging material. On receiving the order, the system will ensure that the product is packed in the right box.
• If you have a lot of different SKU's, manually combining each one with the packaging material would be too time-consuming. As a solution, you can create a wide range of packaging workflows by defining different product types and set customised rules for your packages using 'if' and 'then' conditions.

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4. Custom bags

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Custom bags are an excellent packaging solution for smaller items or products that do not require a box. Eshopbox offers custom bags made from various materials, including paper, plastic, and cloth. These bags can be personalised with the brand's logo and colours, creating a cohesive and consistent branding experience across all touchpoints.

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5. Eco-friendly packaging

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Eco-friendly packaging also known as sustainable packaging is gaining traction with customers around the world. Eshopbox enables you to use biodegradable, compostable, mushroom filament, or recycled boxes, you can minimise environmental harm and build a brand reputation.

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According to research, 78% of customers feel more optimistic about a product that uses recycled packaging.

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6. Custom labels and stickers

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Custom labels and stickers are a cost-effective way to add a personalised touch to products and packaging. Eshopbox offers custom labels and stickers with the brand's logo, messaging, or product information, providing customers with a seamless and consistent brand experience from start to finish.

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7. Custom samples or gifts

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Freebies are a fantastic way to enhance the delivery experience for customers. Your generosity will truly be appreciated, that can boost sales and increase loyalty. With Eshopbox, you can include a sample of your products, clear out your stock, get rid of your slow-moving products, or some complementary products.

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Wrapping up

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Custom packaging enables ecommerce brands to create a lasting impression on customers, increasing the chances of repeat purchases and customer loyalty. It also provides an opportunity to showcase the brand's values and story, which can enhance the brand's credibility and reputation. Overall, custom ecommerce packaging is an essential tool for ecommerce brands to differentiate themselves from competitors, enhance the customer experience, and ultimately increase sales and customer retention rates.